{"id":29320,"date":"2025-08-28T06:34:19","date_gmt":"2025-08-28T09:34:19","guid":{"rendered":"https:\/\/miradouronoticias.com\/site\/?p=29320"},"modified":"2025-08-28T06:34:19","modified_gmt":"2025-08-28T09:34:19","slug":"lula-assina-decreto-da-tv-3-0-novo-sistema-deve-comecar-em-2026","status":"publish","type":"post","link":"https:\/\/miradouronoticias.com\/site\/2025\/08\/28\/lula-assina-decreto-da-tv-3-0-novo-sistema-deve-comecar-em-2026\/","title":{"rendered":"Lula assina decreto da TV 3.0; novo sistema deve come\u00e7ar em 2026"},"content":{"rendered":"

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O presidente Luiz In\u00e1cio Lula da Silva assinou nesta quarta-feira (27), em cerim\u00f4nia no Pal\u00e1cio do Planalto, o decreto de implementa\u00e7\u00e3o da\u00a0TV 3.0<\/a>, considerada a nova gera\u00e7\u00e3o da tecnologia de televis\u00e3o aberta e gratuita brasileira.<\/strong>\u00a0O evento contou com a presen\u00e7a e o apoio de representantes das principais emissoras de televis\u00e3o aberta do pa\u00eds.<\/p>\n

Em breve discurso, o presidente disse que esta \u00e9 uma demanda importante de sua equipe de comunica\u00e7\u00e3o. O ministro-chefe da Secretaria de Comunica\u00e7\u00e3o Social (Secom), Sid\u00f4nio Palmeira, afirmou que a TV 3.0 \u00e9 tamb\u00e9m uma quest\u00e3o de soberania nacional – o Brasil ser\u00e1 o primeiro pa\u00eds das Am\u00e9ricas a implantar a nova tecnologia.<\/p>\n

\u201cEsse decreto representa o que vai ser a nossa vis\u00e3o de futuro sobre a agenda digital e tecnol\u00f3gica, com abertura, coopera\u00e7\u00e3o e soberania. Ali\u00e1s, a soberania hoje \u00e9 um grande tema que une todo o pa\u00eds. N\u00e3o s\u00f3 a soberania, mas soberania digital. Tudo tem a ver com a TV digital que est\u00e1 sendo implementada agora\u201d, disse o ministro.<\/p><\/blockquote>\n

A expectativa do governo, segundo ele, \u00e9 de que a TV 3.0 entre no ar em junho de 2026, a tempo da pr\u00f3xima Copa do Mundo.\u00a0<\/strong>Os representantes de associa\u00e7\u00f5es e entidades que representam o setor, destacaram em seus discursos que o atual modelo em vigor, o da TV Digital, tamb\u00e9m foi implantado pelo presidente Lula, no seu segundo governo. O\u00a0presidente da\u00a0Empresa Brasil de Comunica\u00e7\u00e3o (EBC)<\/strong>, Andr\u00e9 Basbaum, participou da cerim\u00f4nia, representando a\u00a0TV Brasil<\/strong>\u00a0e o campo p\u00fablico neste novo modelo.<\/p>\n

“Com o decreto, o presidente Lula garante a visibilidade da\u00a0TV Brasil\u00a0<\/strong>e de todo sistema p\u00fablico de comunica\u00e7\u00e3o dentro da nova TV digital 3.0. Tamb\u00e9m estar\u00e1 dispon\u00edvel para toda a sociedade o\u00a0Canal Gov<\/strong>\u00a0com informa\u00e7\u00f5es sobre servi\u00e7os p\u00fablicos para todos os cidad\u00e3os”, afirmou o presidente da EBC.<\/p>\n

>> Siga o canal da\u00a0Ag\u00eancia Brasil\u00a0<\/strong>no WhatsApp<\/a><\/p><\/blockquote>\n

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\"Bras\u00edlia<\/div>\n
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Bras\u00edlia (DF), 27\/08\/2025 – O presidente da EBC, Andr\u00e9 Basbaum, durante cerim\u00f4nia de assinatura do decreto que regulamenta a TV 3.0 no no Pal\u00e1cio do Planalto. Foto: Jos\u00e9 Cruz\/Ag\u00eancia Brasil –\u00a0Jos\u00e9 Cruz\/Ag\u00eancia Brasil<\/strong><\/div>\n<\/div>\n<\/div>\n

O executivo Raymundo Barros, diretor de Estrat\u00e9gia de Tecnologia da Globo e presidente do F\u00f3rum do Sistema Brasileiro de Televis\u00e3o Digital (SBTVD), destacou que a TV aberta completa 75 anos em 2025 e, agora, entra em definitivo na economia digital, refor\u00e7ando o seu papel como \u201cmotor de transforma\u00e7\u00e3o social\u201d.<\/p>\n

\u201cA TV 3.0 representa mais do que uma evolu\u00e7\u00e3o tecnol\u00f3gica. Ela simboliza a renova\u00e7\u00e3o de um compromisso hist\u00f3rico da radiodifus\u00e3o com a informa\u00e7\u00e3o, a cultura e a \u00e9tica\u201d, afirmou.<\/p><\/blockquote>\n

“O maior beneficiado disso \u00e9 a sociedade brasileira, que ganhar\u00e1 uma experi\u00eancia de muito mais qualidade, enquanto continua a ter acesso amplo e gratuito a conte\u00fados que informam, educam e emocionam\u201d, complementou.<\/p>\n

Televis\u00e3o do futuro<\/h2>\n

Considerada “a televis\u00e3o do futuro”, a TV 3.0 vai integrar os servi\u00e7os de internet (broadband) \u00e0 habitual transmiss\u00e3o de sons e imagens (broadcast), possibilitando o uso de aplicativos que permitir\u00e3o aos telespectadores interagir com parte da programa\u00e7\u00e3o e at\u00e9 mesmo fazer compras diretamente de seu televisor, abrindo novas possibilidades de gera\u00e7\u00e3o de receitas \u00e0s emissoras.<\/p>\n

Os novos aparelhos da TV 3.0 dever\u00e3o vir de f\u00e1brica com a primeira tela apresentando um cat\u00e1logo de canais de televis\u00e3o abertos, o que n\u00e3o vem ocorrendo na interface atual das SmartTVs. Esse modelos que se conectam com a internet d\u00e3o prioridade aos aplicativos de servi\u00e7os de m\u00eddia sob demanda (OTT, na sigla em ingl\u00eas). Com isso, os canais abertos acabam sem visibilidade, como destacou o ministro.<\/p>\n

Uma das principais inova\u00e7\u00f5es da TV 3.0 \u00e9 justamente sua interface baseada em aplicativos, em que as emissoras ter\u00e3o condi\u00e7\u00f5es t\u00e9cnicas de passar a oferecer, al\u00e9m do sinal aberto j\u00e1 transmitido em tempo real, conte\u00fados adicionais sob demanda, como s\u00e9ries, jogos, programas e outras possibilidades.<\/p>\n

A migra\u00e7\u00e3o dever\u00e1 ser gradativa, come\u00e7ando pelas grandes cidades, como foi com a TV digital.<\/p>\n

Padr\u00e3o t\u00e9cnico<\/h2>\n

No ano passado, os membros do conselho deliberativo do F\u00f3rum do Sistema Brasileiro de Televis\u00e3o Digital (SBTVD), entidade respons\u00e1vel pela nova gera\u00e7\u00e3o, recomendaram ao governo federal a ado\u00e7\u00e3o do sistema ATSC 3.0 (do ingl\u00eas, Comit\u00ea de Sistema Avan\u00e7ado de Televis\u00e3o) como padr\u00e3o t\u00e9cnico para a evolu\u00e7\u00e3o tecnol\u00f3gica da TV digital.<\/p>\n

By: miradouronoticias.com.br\/ ag\u00eancia Brasil <\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/main><\/p>\n","protected":false},"excerpt":{"rendered":"

O presidente Luiz In\u00e1cio Lula da Silva assinou nesta quarta-feira (27), em cerim\u00f4nia no Pal\u00e1cio do Planalto, o decreto de implementa\u00e7\u00e3o da\u00a0TV 3.0, considerada a nova gera\u00e7\u00e3o da tecnologia de televis\u00e3o aberta e gratuita brasileira.\u00a0O evento contou com a presen\u00e7a e o apoio de representantes das principais emissoras de televis\u00e3o aberta do pa\u00eds. Em breve […]<\/p>\n","protected":false},"author":4,"featured_media":29321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,29],"tags":[],"class_list":["post-29320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaque-principal","category-economia"],"yoast_head":"\nLula assina decreto da TV 3.0; novo sistema deve come\u00e7ar em 2026 - Miradouro Not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miradouronoticias.com\/site\/2025\/08\/28\/lula-assina-decreto-da-tv-3-0-novo-sistema-deve-comecar-em-2026\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lula assina decreto da TV 3.0; novo sistema deve come\u00e7ar em 2026 - Miradouro Not\u00edcias\" \/>\n<meta property=\"og:description\" content=\"O presidente Luiz In\u00e1cio Lula da Silva assinou nesta quarta-feira (27), em cerim\u00f4nia no Pal\u00e1cio do Planalto, o decreto de implementa\u00e7\u00e3o da\u00a0TV 3.0, considerada a nova gera\u00e7\u00e3o da tecnologia de televis\u00e3o aberta e gratuita brasileira.\u00a0O evento contou com a presen\u00e7a e o apoio de representantes das principais emissoras de televis\u00e3o aberta do pa\u00eds. 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